Gender Equity -
All Women L.E.A.D.®
All Women L.E.A.D
At All Women L.E.A.D., we believe that gender equity is not just a goal—it’s a necessity. True equity requires more than policies; it demands understanding, empathy, and intentional action, all of which are rooted in emotional intelligence. L.E.A.D. stands for Leverage, Empower, Achieve, Do —four pillars that guide our mission to foster a global community where women are empowered, supported, and equipped to excel. Through self-awareness, empathy, and meaningful connections, we help individuals and organizations cultivate inclusive environments where leaders thrive, and diverse voices drive innovation and progress.
Inspiring and Connecting Through Events
Our platform connects like-minded women and allies through events designed to inspire, educate, and foster a sense of community. These gatherings are more than just meetings; they are opportunities to network, learn from industry leaders, and engage in thought-provoking discussions that spotlight the achievements and challenges women face in the workplace.
We offer Let’s Get Intentional virtual monthly sessions with subject matter experts, where participants are inspired, educated, and motivated to move forward with intentionality. Additionally, we host the largest International Women’s Day event in Southwestern Ontario’s history every March. This signature event is a celebration of women’s achievements and a rallying call for continued progress.
Focused Development and Community Support
For those seeking more focused development, we offer four exclusive Mastermind events per year with limited space to ensure a personalized experience.
Our commitment extends with Authentically Yours – a Virtual Membership Community founded in 2019 by Jen Slay and Melissa Maloney. AWL provides a supportive space for women in leadership to have open conversations without judgment.
Our community has grown beyond quarterly events into a dynamic virtual hub where women can connect, network, and engage in “real talk” conversations. We also support allies and business memberships, ensuring a place for everyone committed to gender equity.
Whether you’re an individual, a group, or a business, All Women L.E.A.D. offers tailored programming to meet your needs. As a CPD-certified organization, we are dedicated to professional development and continuous learning. Join us to leverage our collective power and make a difference.
Want to join the community as an organization? Click here.
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Organizations with more women in leadership roles are 21% more likely to outperform their competitors (McKinsey & Company, 2020).
Diversity in leadership brings varied perspectives, which leads to better decision-making and innovative problem-solving, key factors in sustaining competitive advantages in business.
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Gender-diverse companies in Canada saw a 41% higher return on equity (MSCI Research, 2021).
Investing in gender equity isn’t just the right thing to do; it’s a proven strategy for improving financial performance and long-term success.
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Diverse teams are 60% more likely to develop innovative solutions (Boston Consulting Group, 2018).
Embracing DEI practices drives innovation by encouraging diverse thinking and creativity, which is vital for staying ahead in an ever-evolving market.
Consulting, Workshops, Speaking
Gender Equality in the Workplace, Microcredential
Training and Events
Get In Touch With Us
Equity Champion Partners
Transform your workplace with AWL Partners’ Equity Champion Program – where focused leadership development meets actionable EDI strategies. Our comprehensive solution includes monthly CPD accredited “Let’s Get Intentional” sessions, masterminds, access to leadership and performance coaching, dedicated support and more. Consider AWL Partners as your done-for-you solution for your C-ERG (Community Employee Resource Group) needs. Particpating in programs like ours helps organizations achieve 35% higher women leadership representation and 24% better employee retention. Starting at $1,999 CAD annually for organizations under 100 employees. Learn more about the Equity Champion Program.
Chamber of Commerce Affinity Partners
Empower your Chamber of Commerce and its members with the Equity Champion Partner Program – a proven pathway to business excellence where gender-diverse leadership drives innovation and profitability. Join forces with AWL Partners to unlock exclusive member benefits, including $500 Business Membership Discounts, while your Chamber earns 10% commission on all sales trhough the Affinitiy Partnership Program.
Our Team
Melissa Maloney
Vice President, TechAlliance | Founder, Happy Leader Enterprises |
Co-Founder, All Women L.E.A.D.®
Melissa Maloney is a visionary leader dedicated to fostering positive change through empowerment, inclusivity, and engagement. With a profound commitment to leadership, she is the founder of Happy Leader Enterprises, a platform designed to inspire and guide individuals towards achieving their highest leadership potential.
In her role as the co-founder of All Women LEAD, Melissa champions the cause of empowering women across various sectors. Through this initiative, she strives to break barriers, promote diversity, and create a supportive network that propels women to leadership roles. Her passion for gender equality and inclusive leadership has made All Women LEAD a powerful force in the journey towards a more equitable future.
As the Vice President of TechAlliance, Melissa brings her strategic vision, and 25 years of executive leadership in Sales and Operations. Melissa’s commitment to advancing technology in a way that benefits society reflects her belief in the transformative power of innovation.
Melissa is not only a leader in the professional realm but also a sought-after speaker, sharing her insights and experiences on leadership, gender equality, and productivity in the workplace. Her engaging and dynamic speaking style captivates audiences, leaving a lasting impact and inspiring individuals to become catalysts for positive change.
With a diverse background encompassing entrepreneurship, women’s leadership advocacy, and wellness, Melissa Maloney embodies the spirit of a modern leader who envisions a world where everyone can thrive. Her dedication to creating a more inclusive and innovative future makes her a beacon of inspiration for aspiring leaders and changemakers alike.
Jennifer Slay
Registered Social Worker, Certified Life Coach,
Therapist, and Anti-Racism Educator
Jennifer Slay is a dynamic and award-winning Registered Social Worker, certified life coach, therapist, and Anti-Racism educator with over 22 years of experience in the field. Holding an Honors Bachelor’s degree in Anthropology and Social Work and a Master’s degree in Social Work, Jennifer is committed to ongoing professional development, with certifications in DISC training, Cognitive Behavioral Therapy (CBT), Neurolinguistics, and EMDR therapy.
Recognized for her community work, Jennifer was awarded the Queen Elizabeth II Diamond Jubilee Medal in 2013 and was named one of Canada’s Women of Confidence by Chatelaine magazine. She co-executive produced the award-winning TV show Melanated View, which fosters important dialogues on anti-racism.
Jennifer’s passion for empowering others has led her to create workshops and programs like “Slay Your Inner Critic,” helping individuals break through limitations and achieve their dreams. As a motivational speaker, Jennifer captivates audiences with her engaging and energetic presentations, blending education with humor.
Outside of her professional work, Jennifer is a published author, an active volunteer, and enjoys spending time with her family and friends. She embodies the philosophy, “To whom much is given, much is required,” and continues to inspire others to reach their full potential.
Shirley L.A. Brooks
Business Development, Consulting, Copywriting, Communications Specialist & Community Manager
Shirley Brooks is a dynamic leader in Business Development and Operations, with over 24 years of expertise spanning logistics, business management, digital marketing, life coaching, business consulting, copywriting, and community management. Throughout her career, Shirley has demonstrated a remarkable ability to craft innovative solutions to complex challenges, leveraging her keen analytical skills and strategic thinking to drive success.
Known for her exceptional ability to build and maintain strong relationships, Shirley is a customer-focused professional who consistently delivers results. Her skill set is diverse and comprehensive, encompassing business development, sales, operations management, account management, coaching, curriculum development, inventory management, logistics, goal setting, change management, and client support.
Her career is a testament to her ability to blend professional expertise with a commitment to social equity. As the founder of Your Success With Shirley, she empowers women entrepreneurs to break through barriers, achieve sustainable growth, and build thriving businesses and online communities. Her dedication to social equity is further reflected in her work with All Women Lead, where she focuses on helping women and allies foster equitable and inclusive workplaces.
Shirley continues to empower women entrepreneurs, helping them build successful, purposeful businesses while making a lasting impact on their communities. Through tailored coaching, copywriting, and consulting services, she transforms challenges into opportunities for success, ensuring her clients not only thrive but also contribute to a more equitable world.
She is also deeply invested in humanitarian causes, demonstrated by her volunteer work with My Skin Global, an organization dedicated to combating the impact of colorism on youth. Through marketing and consulting support, Shirley contributes to furthering this vital cause. Her leadership and commitment to Diversity, Equity, and Inclusion (DEI) are evident in her work, including her role as Co-Creator of Shifting Perspectives Anti-Racism Training & Facilitation, where she led seminars and workshops focused on social justice.
